They are passionate individuals who venture out into still uncharted olfactory territory, on routes strewn with difficulties, like the path of an initiation to test their determination. And the results inevitably match their efforts with new creations that amaze and astonish the senses.

Mona Di Orio (Mona Di Orio in Parisian boutiques By Terry) travelled for fifteen years in the shadow of Edmond Roudnitska.

Today she creates her first compositions starting from exceptional ingredients.

In Etat Libre d’Orange we find subversive creations… with evocative names like Putain des Palaces (Hotel Slut), Sécrétions Magnifiques (Magnificent Secretions), or Real Blond… or the latest Vierges & Toreros! Quite a programme…

Perfume is dead, long live perfume! To obtain a truly original product Etat Libre d’Orange gave free rein to imagination: this is the rule Etat Libre d’Orange and its associated noses are committed to. With Etat Libre d’Orange, perfumers are hence freed from censure and have found a subversive and playful territory of expression where personal fantasy has the upper hand on marketing concepts. As if it were a return to the quintessence of perfume, to its raw animality, to its erotic energy, to the power of evoking the body and its urges.

What a way to shock sensitive souls!

This is how the creator describes some of his fragrances: « S is like sanguine, sweat, sperm, and saliva. A true olfactory intercourse, Sécrétions Magnifiques (Magnificent Secretions) takes us to the highest orgasm, to the instant that desire triumphs over reason.

For Putain de Palaces (Hotel Slut), it’s the absolute fantasy: What woman has not a Putain des Palaces lying dormant—or not—within her? Composition : Absolu Rose, violette, cuir, muguet, mandarine, gingembre, poudre de riz, ambre, notes animales…

With Vierge et Torero we are in Andalusia, a land dominated by fascinating and proud masculinity… Wood, musk and costus, in daring, unreasonably abundant proportions, would once and for all bite the dust in this arena dedicated solely to the glory of men.

Jasmin et Cigarette expresses the Gainsbourg type of elegance, the woman of the 80’s, smoky with Gitanes, claiming her eroticism, etc. ».

But the talented Etienne de Swardt declares her simple wish to satisfy a passion without a particular expectation… and, mostly, without an eye to profits.

These fragrances subvert the codes of perfumery and offer us a veritable recreation on the theme of the prohibited.

Stéphanie de Saint-Aignan’s creations are accompanied by a graceful text that tells us a story, that of the perfume.

Suzanne Lang travels the planet to bring us her rare and original essential oils.

Thank you to the precursors of this niche perfumery, like Serge Lutens and Frédéric Malle, and welcome to the new pioneers of perfume, crazy or passionate, who have decided to turn upside down yesterday’s parameters to offer us, hopefully, what will be tomorrow’s perfumery.

This is a perfumery in which creativity and noble ingredients are preserved, while perfumers apply the best of their talents and live their adventure fully.

A true declaration of independence, so… perfume lovers be warned!

Do we need to be reminded that a fragrance is the encounter between a scent and a person?

« Perfume is a vehicle for who we are », explains Francis Kurdjian, a talented nose of our times and creator of the label Indult (3 fragrances produced in 999 copies, a perfect luscious rose, a concentrate of patchouli and jasmine, and a highly refined infusion of vanilla)
So… breathe in, smell, but, mostly, dare…

There are several products in the Rose & Reine range including an intriguing sounding Enchanted Oil, which is an iridescent dry oil that adds a gleam to hair and body with a pearly glimmer; Milky Mist, which is a body care lotion; a scented candle and fragrance.

L’Occitane has launched recently Rose & Reine Eau de Toilette, a new limited edition variation on their popular Eau des 4 Reines fragrance. The four roses of the original (Turkish rose, Grasse rose, Bulgarian rose and Moroccan rose) are accented with fruity and fresh notes for summer.

« Among all the roses of the garden, it is the fruitiest that the young lady of Forcalquier prefers. Its voluptuous and sparkling accents are like a delightful fruit she adores – while dreaming of the future day when she will become a queen, like her three sisters. The soft and juicy perfume of this freshly picked rose is concentrated in the Eau de Toilette Rose & Reine – a natural, delicate and velvety scent ».

Rose & Reine is available in Eau de Toilette, Sublime Enchanted Oil, Moisturizing Mist and matching candle. The bottle looks old and quaint.

Product Red is like a constellation of some of the world’s most iconic global brands (American Express, Gap, Nike, Motorola, Armani) who have created special Red products. A proportion of the profits goes to the Global Fund1 to raise funds for the fight against HIV and Aids in Africa. Launched in the UK last spring 2006 and supported by an independent newspaper, and a gaggle of celebrities including Scarlett Johansson, Claudia Schiffer and the Scissor Sisters, it has been promoted in North America last summer.

This campaign captures the true energy and spirit behind Red while communicating the unique role the card can play in enabling consumers to make a real difference.

Some people said the idea of a poor African’s life is being borrowed for by a rich white person is not a revolutionary concept. Regarding Keseme Ole Parsapaet, he said: « Aids is affecting my community. I think Red is great. It is a way of helping the world come together to help fight Aids. »

Yet another celebrity has jumped on the Saviour of Africa bandwagon.

Gisele is, since january, the new face of Cacharel. The Brazilian supermodel has signed a multi million pound deal with the French company. She will appear in advertising campaigns from Europe to the Middle East to promote their new fragrance. Gisele is one of the most high profile models in the industry. Bunchen’s popularity in China, Japan, Europe and the Middle East after the Product Red campaign is believed to be one of the reasons why she was chosen to represent Cacharel. The stunning 24 year old has starred in campaigns for some of fashion’s biggest names including Louis Vuttion, Christian Dior, Victoria Secrets, Versace and Dolce & Gabbana.