Being the first luxury care line made of 100% certified bio-active ingredients, Care by Stella McCartney combines luxury and a more ecological, more natural and healthier life style. Born from the personal philosophy of Stella McCartney, and from her vegetarian principles and her continued commitment towards environmental protection, Care by Stella McCartney is an original line of luxurious and natural organic beauty products, conceived to bring to your skin all it needs, and nothing else.

Care by Stella McCartney challenges the conventional cosmetic laws by raising the following question: why are we more careful about our food than we are about what we apply to our skin, whereas it’s the latter that is our larger organ. This line is made with 100% certified bio-active ingredients, with no petrochemical products, no silicone or synthetic preservatives. Moreover, it doesn’t contain any animal derived components, or endangered plant species and its formulas aren’t tested on animals.

A truly organic line that offers formulas made of organic components that are more concentrated in essential nutrients than the traditional ingredients. Namely vitamins, antioxidants, oligo elements, and other essential organic components, such as the amino acids and the fatty acids, that support the vital functions of the skin. The line Care by Stella McCartney is Ecocert certified.

It’s because it combines this ecological commitment without concession with a luxury positioning that Care by Stella McCartney is distinguished from all care lines. Stella McCartney refuses the idea that it is necessary to make sacrifices to apply an organic product to one’s skin. With Care by Stella McCartney, she proves that it’s possible to offer a luxury product, highly powerful, with a perfume that is both extremely pleasant and organic, in a well designed packaging, without compromising her personal convictions or the safety of the environment.

The packaging is far from the austere corrugated boxing that goes generally with the so-called natural products. The concept is simple: air tight bottles when needed to protect the natural formulas they shelter, sober cases, perfectly elegant and meant to be in the bathroom or sport bags or simply be re-used. A modern packaging, for a modern product, both by its philosophy and its esthetics.

The line Care by Stella McCartney is perfectly integrated into current life styles. It is actually appropriate for both men and women, of any age. It brings to the skin, of any type, all it needs and nothing else. The products were conceived to be joined indefinitely, but can be used separately. No way to impose anything.

The environment, in which Stella McCartney grew up, has largely inspired the communication campaign. She grew up in an organic farm and wished that the visual would be the reflection of the natural beauty, and that the outside shots convey vulnerability and softness without giving up an elegant and sexy atmosphere.

With Care by Stella McCartney, take care of yourself and your environment; offer yourself an infinite universe of beauty.